Have you ever wondered how other businesses manage to create advertising campaigns that are perfectly suited to something you have recently been interested in or read about? Almost like they just read your mind and put the exact product you’re looking for in your Facebook newsfeed?
Or have you ever thought ‘Wouldn’t it be great if I could capture all the people who visit my website and then create a Facebook advertising campaign directed just at them’?
Or imagine if you could grow your audience reach more people on Facebook that look like your A grade customers.
Well my friends, all of this is actually possible through a great tool called your Facebook Pixel. Oh no, not another Facebook marketing tool have to learn about. But wait! If you spend the next 5 minutes reading this blog, you will know enough to get started and have a really big impact on your Facebook marketing. And we have put together a step by step process (with images) for how to set it up, no worries!
So what is a Facebook Pixel? In basic terms, it’s just a simple code added to your website which links back to your Facebook and provides really valuable information on your website visitors and their actions on your website. A Facebook Pixel is imperative for any business on Facebook.
They are mostly used for Facebook Advertising, so you can track different conversions from your ad and the actions customers are taking.
As well as tracking conversions, they provide valuable customer information for future ads and remarketing campaigns.
So let’s get down to business and talk about how you can use a Facebook Pixel to get results for your business, as well as how to set one up. If you’re not currently running ads for your business on Facebook, this is not an excuse to not set up a pixel. It’s better to set one up now and let it run in the background, collecting valuable data, so one day when you’re ready to run an ad, you have the information ready to go.
Facebook Conversion Tracking
Using your Facebook Pixel, you can track what actions people take on your page after they have clicked on your ad.
You can see how many people add items to their cart, finalise their purchase, subscribe to your mailing list, download something or take other actions on your page. You can customise it to track any conversion that has meaning to you, your ad and your business.
Online retailers know the pain of abandoned carts (people adding to their cart but not finalising the order). Abandoned cart emails work great to improve conversions, but so does your Facebook Pixel. You can use your pixel to put specific Facebook Ads in front of those people who left their abandoned cart. They were clearly interested in buying your product if they added it to their cart, you just need to get them over the line. And popping up in their feed to remind them about the benefits of your product is the perfect way to do it! I don’t know about you, but I actually love it when I get sidetracked buying something and then they remind me about it the next day!
As well as abandoned carts, retargeting customers is always an important marketing strategy. It will often take a lot more than one exposure to your business for someone to take action. Putting yourself in front of these people regularly and adding value will keep you in the front of their minds, and when they are ready to take action, you will be the first business they think of.
Create Lookalike Audiences
We love the Facebook Pixel for this feature! The pixel will watch the people who interact on your website, their interests & demographics, other things they’re interacting with/reading online, and then it will create lookalike audiences based on this information. It’s no wonder you get ads on Facebook that seem like they’re reading your mind, right?
We all know our businesses have a target market, but trying to distinguish that target market on Facebook when you’re creating ads can be challenging. The pixel does all the work for you! For example, you could create a lookalike audience for people who purchase from your website. Clearly, those people are your target market, so putting ads in front of people who are similar to them is going to get you great results and more sales!
If you’ve got a really engaging Facebook fan base, growing your fan base can be easy with lookalike audiences too. If you want more people like your current page likers, simply create a brand awareness campaign and target it directly at a lookalike audience of your Facebook fan base.
How Do I Set This Thing Up?
You’re probably pretty keen to get your Facebook Pixel setup now, hey? If you’re already running Facebook Ads without one, you’re going to have a lot more valuable information for your ads and you will start seeing better conversions rates & ROI. If you aren't yet using Facebook Ads, this may have got you a little more interested in getting started! But let’s get this thing set up first, okay!
There’s not too much involved in setting it up, but you may want to put some time aside to work on what conversion actions you want to track, but we can talk more about this another time!
For now, click through to our next blog for the 9 Steps To Setup Your Facebook Pixel.
We do our best to keep these blogs as simple and basic as possible but we do understand some of this can go straight over your head and make no sense whatsoever. So if you're having trouble setting up your pixel and getting the great results we have mentioned above. Please don't hesitate to get in touch so we can help you get started!
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