Some people would say that email marketing is dead, especially since the introduction of social media. Like any form of marketing, you need to keep up with the evolving trends, listen to what your customers want, and have a marketing plan that reflects the business goals & targets the right audience.
91% of people access their email at least once a day. AND they prefer to receive business information via email!
So what's our view on this topic? The stats above already say it all! We think email marketing is still HOT and it can certainly be an effective marketing strategy for any business who puts in the time to make it work for them. We run regular email campaigns for most of our clients and the results we're seeing are super exciting! There's no one way to use email as a marketing tool, businesses use it in a variety of different ways to produce different results.
Leverage Sales - Are you running a sale or promotion? Got a new product or service? Want to remind customers what you actually do? This is the perfect platform to let them know.
Build Retention - Want to increase your return customer rate? A strong email marketing strategy can be a great way to build retention and keep the customer in the loop for future purchases.
Generate Leads - Got a potential customer who's interested but not ready to buy? (don't we all). Finding a way to get new leads to join your mailing list will ensure you can continue to touch base and keep them moving through the sales funnel until they're ready to buy.
Build Relationship & Grow Your Brand - We've spoken about the importance of branding here. Using email in your marketing strategy is a great tool to build your business brand, show customers who you are, share interesting information about your business, build a relationship and just 'touch base' every now and then.
Informational/Informative - Got new things happening in your business on a regular basis and want to keep your customers informed? Perhaps you’re managing a sporting club and want to keep your players and members up to date? A monthly newsletter style email campaign can be the perfect way to do this in a professional way and it ensures no one misses out on important information.
As you can see, there are a variety of ways businesses use email campaigns in their marketing strategy. The best part is, you don't have to stick to just one strategy with email campaigns, you can use a few or all of them. You might send monthly newsletter style emails, but when you have a sale coming up you can send an extra email that month to let your customers know all about it!
You might try one style of email marketing and it doesn’t get the result you were hoping for (perhaps this has already happened to you?), this doesn’t mean you need to give up on the idea of email marketing altogether, perhaps your audience wants to hear from you in a different way, using a different strategy?
So what is it about email marketing