The Island Creative

Tasmanian Marketing and Website Solutions for Makers, Brewers, Distillers and more. 

Are you overwhelmed by the job of managing your online presence? We help Tasmanian Makers, Brewers, Distillers, Sommeliers, Producers and the restaurants who showcase our local produce, manage the marketing of their iconic brands and build relationships with a national and international audience.

Your all in one solution

We make it simple

Are you wearing all the hats in your business? Feeling pressured to manage every area but feeling stretched to breaking point?


Are you passionate about what you make or do but can't put it into words to tell the rest of the world, to grow your Tasmanian brand?


For 9 years we've helped small business owners by relieving that pressure. We become an extension to your current operations. View us as a marketing manager, but with a team of in-house, skilled and knowledgable staff dedicated to helping you succeed.

By specialising in a key area of Tasmania, we not only get to know your business like it's our own, but already have a firm grasp on your industry too. Working with Tasmanian Makers, Brewers, Distillers , Sommeliers, Producers, and Restaurants, we are passionate about helping your business grow in Tasmania, Australia and worldwide. 

Just like you, we love our state, it's people, and the businesses.

  • Organic

    Your audience lives on social media and loves learning your story. Real content encourages genuine engagement, drives interest, increases foot traffic, makes more bookings, and can help increase sales.

  •  Connection

    Building relationships with your customers and being authentic with your marketing is one of the best ways to grow a loyal and supportive client base.

  • Growth

    Your business is ready to grow, showcase it through an organic online presence, and create powerful connections with your ideal customers. Growing your brand loyalty and recognition.

I recently refocused, and spent time to find my "ideal customer", and unsurprisingly, the answer had been staring me in the face for 30 odd years.  As a "full blood" Tasmanian I spend all day immersed in the amazing creations, food, and drinks our local businesses produce. The lightbulb flashed on with intensity when I realised my passion and love for our island also encompassed the clients in those industries.

There is a special comfort working with clients that I understand. We have experienced many of those ups and downs that are unique to our Island. Managing staff, the marketing, the bookeeping, the admin, plus have a bit of family/social life in that flash of time we get.... it can get exhausting, and I know this because it's also been part of my journey.

For more than 10yrs I have been helping local businesses realise their full potential by growing their online presence. My team and I work as a single unit, bringing all our talents together to achieve the ultimate goal - your business growth! 

I'm also lover of local cheese, wine, and all the good stuff that Tassie produces, let's be honest... how could I not be!!! It was a match made in heaven when I realised my ideal customers were Tasmanian Creators, finally allowing me to unite everything I love about Tasmania and my work.

Hi, I'm Erica!

A creative specialist who's passionate about supporting local Tasmanian businesses

When our powers combine...


Not your typical 'Marketing Agency'.


While you'll have a single point of contact, we take a team approach. Each member brings unique skills and new ideas to the table. We collaborate on every project, working together on each piece of the puzzle like a well oiled machine.


Getting to know you and your business is a priority. By keeping our client list small and exclusive, we have the time required to build a trusting and positive relationship with you.


You will feel that we become the marketing arm of your business, the go to contact for your online presence, only ever at the end of the line or a short drive away.

Develop an annual marketing strategy with confidence from the support of your expert marketing team, and then put it into action. Regularly make tweaks and changes as required and as your business grows.

Find a customised solution to suit you and your business, rather than fit you into a mould. Your marketing should be as unique as your business!


Sharing our expertise

the knowledge vault

Tap into our creative brains with blogs written specifically for Tasmanian Small Businesses! We love using our blogs as a way to share information to help you grow, even if you aren't quite ready to work with us.

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© 2020 by The Island Creative.

Owned and Operated by Erica Jeffrey. 

Devonport | Tasmania

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